Can You Afford a Marketing Team?

Written by Jackie Carrillo, a content coordinator and contributor who writes on technology, marketing, business management and education. 

For high-achieving startup founders and entrepreneurs, marketing might feel like a no-brainer to tackle on your own. Plus, today’s online marketing platforms make it easy to post, track and engage.

Not so fast. It isn’t 2010. Digital marketing consists of much, much more than posting on Facebook once a week and using Google AdSense.

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10 Books on Persuasion and Negotiation

Closing sales and winning deals are like oxygen for your business. Mastering these tasks requires a firm understanding of negotiation and persuasion. From EO Melbourne, we share 10 books to help you improve your ability to close—in both your business and personal life.

1. THE ART OF CLOSING ANY DEAL: HOW TO BE A MASTER CLOSER IN EVERYTHING YOU DO
BY JAMES W. PICKENS
Author James W.

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Mindful Eating In Your Everyday Life

By Stacy Goldberg, MPH, RN, BSN. Stacy is the CEO and founder of Savorfull, which helps companies, organizations and consumers discover and purchase healthy “free-from” snacks. She is also a member of EO Detroit.

The link between what you eat and how your body performs is clearly established. Even your brain

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7 Tips for Incorporating New Business Development into Your Busy Schedule

By Caryn Kopp, an EO New Jersey member and Chief Door Opener of Kopp Consulting. A version of this article originally appeared on the website of Kopp Consulting. 

Finding time for new business development can be difficult for many entrepreneurs. There always seems to be another priority or a pressing task. Not making the time to pursue new business, however, is a sure-fire way to an empty pipeline and slow sales.

Don’t stall your growth.

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The Secret to Successful Mentorship

Kristen Harris is the co-founder and COO of Portfolio Creative, a workforce innovation firm based in Columbus, Ohio, USA. As a member of the EO Columbus chapter, Kristen is an active participant in the EO Mentorship program.

I’ve been matched with seven amazing local mentors so far! I have also served as the chapter Mentorship Chair and on the Global Mentorship Subcommittee.

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Seven Ways Your Employees Could Unintentionally Compromise Your Business’s Cyber Security

Written for EO by Annie Button.

Humans are often cited by businesses as a weak link in the cybersecurity chain. And while some people tend to focus on the threat posed by malicious hackers or bitter insiders, it is actually unintentional mistakes and compromises that are a much bigger issue.

Check out these seven ways that your employees could unwittingly compromise your organization’s cybersecurity, as well as some of the measures you can put in place to mitigate the risk.

1.

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Meet Big Giver and EO Member Max Kerr

In August 2019, EO Austin member Dr. Max Kerr was the recipient of the Patsy Woods Martin BIG Giver Award in Austin, Texas. He was nominated for his considerable commitment to giving back to the community through dentistry as well as his generous support for the Capital Area Dental Foundation. Dr. Kerr is well-known for donating his talents to give free dental care to uninsured or low-income people.

Dr. Kerr’s commitment to giving back goes way back.

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How to Pull Yourself Out of a Mental Low Point

Because being an entrepreneur is hard. And low points are inevitable. Written by Mike Scott, co-founder and CEO of NONA, a software development studio based in South Africa.

I started my first business when I was 16, and as I write this I am 36. In my 20 years of being an entrepreneur, I cannot even begin to count the number of times that I have had bad days that could have been the beginning of the end for the business in question. But they weren’t.

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For Greater Retention, Offer a Stake in the Company

Written for EO by Jeff Thompson, managing partner at Windermere Group One (WGO)

What do 9-to-5 office workers and rock stars have in common? Maybe not much on the surface, but their incentives should be similar. Though each member of a band brings unique skills to the enterprise, they have to pull together as a team to make better music than the competition. When they hit a groove, they all ride the wave—and if they can’t get the next gig lined up, they all suffer.

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EO GSEA Finalist Talks Takeaways

EO is committed to supporting the next wave of entrepreneurs. One way do that is through the EO Global Student Entrepreneur Awards (GSEA), EO’s premier competition for university students who own and operate a business. The annual competition culminates with the Global Finals, where finalists from 50-plus countries compete and make connections with both seasoned entrepreneurs and fellow “studentpreneurs.

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